SAS Institute


Tech User Forum


The Hilton Sydney



SAS Institute engaged The Event Room to produce and manage their Tech User Forum to showcase SAS products and services to existing and future customers and stakeholders. The conference theme and key messaging for delegates was ‘Make Connections, Share Ideas, and Be Inspired’. SAS required The Event Room to facilitate an exchange of knowledge between SAS global forum teams and SAS global marketing senior executives to ensure branding and event expectations were aligned.

Our specialised team at The Event Room worked across all facets of the event including sponsorship, exhibition area, audio visual, stage management, management of SAS’ design and website partners, breakout streams, workshops, registration and staffing.

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