What an exciting project to be involved with: Lenovo’s first direct retail touchpoint in Australia! The unique brand activation toured for 8 months across 4 different locations around Australia, commencing in NSW at Westfield Bondi and Westfield Parramatta, then Westfield Doncaster in VIC and Westfield Chermside in QLD. The Event Room worked closely with Lenovo and Westfield BrandSpace to ensure the activation was successfully setup in each location and operated efficiently by dedicated staff on a daily basis.
Key features of the brand activation included a central 65″ 4K touch screen and an Artist Corner showcasing Lenovo’s YOGA Book device. Social media engagement, competitions and giveaways encouraged customers to visit the pop-up activation.
