Client

Lenovo Australia and New Zealand

Event

YOGA Book Pop-Up Brand Activation

Location

The Galeries Sydney

Attendees

10,000+

In the 5 weeks leading up to Christmas, Lenovo partnered with The Galeries Sydney to create a pop-up activation which coincided with the launch of the Lenovo YOGA Book. Four talented and iconic Instagram street artists created unique gift-wrapping paper designs using the Lenovo YOGA Book, a 2-in-1 tablet that allows you to create and draw using a stylus. Customers simply shopping at one of the stores at The Galeries Sydney, a property of Vicinity Centres, received complimentary gift wrapping paper which were personalised live by the artist of the week. Our artists included Bianca Beers, Cherie Buttons, The Ox King and Furry Little Peach. Working with a short lead-time of three weeks, The Event Room collaborated with Lenovo and The Galeries to manage the pop up brand activation environment design and layout, staffing, and overall logistics and daily processes of the pop-up activation. View this video highlighting the Lenovo YOGA Book Pup-Up Activation at The Galeries Sydney.

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