Event: YOGA Book Pop-Up Activation
Venue: The Galeries
The Brief: In the 5 weeks leading up to Christmas, Lenovo partnered with The Galeries to create a pop-up activation which coincided with the launch of the Lenovo YOGA Book. 4 talented and iconic Instagram street artists created unique gift-wrapping paper designs using the Lenovo YOGA Book. Customers received complimentary gift-wrapping paper which were personalised live by the artist of the week. Working with a short lead-time, The Event Room collaborated with Lenovo and The Galeries and managed the design, staffing, and overall logistics of the pop-up activation.