Event: Product Launch Roadshow
Venues: Doltone House (Sydney), Bond Lounge (Melbourne), Lightspace (Brisbane) and Public House (Perth)
Attendees: 800 pax
The Brief: For the first time in Australia, Lenovo showcased their range of products to retailers in exclusive invitation-only events around the country. With a 28ft truck full of product and display units, we traveled more than 10,000km across Australia over two weeks to Sydney, Melbourne, Brisbane and Perth. The Event Room adapted the format and layout of each event to suit each of the unique venues. In producing the Lenovo Roadshow, The Event Room managed the venues, entertainment, freight, staff and installation of product displays, audio visual, creative, branding, and registration. The series of events were a huge success, with 2017 plans already underway!