Event: Westfield YOGA Studio Activation
Venues: Westfield Bondi Junction & Parramatta (NSW), Westfield Chermside (QLD) and Westfield Doncaster (VIC)
The Brief: What a wonderful project to be involved with: Lenovo’s first direct retail touchpoint in Australia! The activation toured for 8 months across 4 different locations around Australia. The Event Room worked together with Lenovo and Westfield BrandSpace to ensure the activation was successfully setup in each location and operated efficiently by dedicated staff on a daily basis. Social media engagement and giveaways encouraged customers to visit the pop-up activation.